2013 in Review: The Tandem Perspective

Tandem Year in Review

Happy New Year!!

Tandem had a big year in 2013. I thought I’d indulge in a self-centered recap and send out some thank-yous to our clients and partners who helped us take major steps forward over the past 12 months.

2013 Successes

1. Worked with 8 new clients!

2. Hired Adam as our project manager and social media lead.

3. Moved into a new South End office and threw a party to celebrate.

4. Launched a new Tandem website and blog about marketing strategies and tactics.

5. Passed 350 followers on Twitter. #smallvictories


2013 Discoveries

That’s “discoveries” in the Christopher Columbus sense of the word: they may have been around earlier, but we have just become acquainted…

Seth Godin’s Startup School Podcast. 15 episodes that should be required listening for everyone in business. The series covers strategy, marketing, finance, product development and more, with quintessential Godin anecdotes and insights.

Stitch Fix – Personal shopping service. (Full disclosure: referral link) Still in beta, Stitch Fix is bound to be a huge hit. Answer some size and taste questions, point them to your Pinterest board and get a box of clothes every month that fits right into your wardrobe. They’re doing some savvy social things with their marketing efforts too.

Percolate – Social media curation and management platform. We can’t wait to see this platform implemented for a client! Very powerful and thoughtful content curation workflow for big brands. We demoed Percolate and are evaluating it for a 2014 project.

Contently – Access to copywriters for content marketing projects. A subscription gives you access to their content developers and writers, plus a per-article fee for content assignments. I’m keeping an eye on this company, but haven’t had the chance to use them yet. Looks promising and they’re doing all the right things from a marketing perspective.

Lyft – Your friend with a car (on-demand ridesharing). An Uber alternative that launched in Boston in ’13. If you’ve seen a pink furry mustache strapped to the grill of a car, that’s a Lyft driver. They are in a talent war with Uber X, which also launched last year.

Middle Finger Project – Edgy advice for small business owners. Sometimes borderline NSFW (depending on your office culture)… but yet always suitable for work!

Xero – Beautiful accounting software. Yes accounting software can be beautiful! And easy!

Vine – Twitter for 6-second video loops. Creativity within constraints.

Intelligent.ly – Classes with practical lessons for entrepreneurs in Boston. Product management, messaging and positioning, video production, email marketing, fundraising, and everything else startups need to know how to do. Cheap and insanely valuable.

Death to Stock – Free photos that don’t suck. The description pretty much sums it up. The cover photo on our home page is from this team.


2013 Partners

We were lucky to work alongside the following super smart people and teams. An entire blog post could be written about each. For now we’ll just list them and say THANK YOU for the opportunity to collaborate!

Looking forward to more great work together in the future:

Fresh Tilled Soilfor web and mobile UI/UX, strategy, design
MITXfor the thought leaders of FutureM
Opus Designfor design work of all kinds
Mike Miklavicepic engineer and technologist
David Binder – for portraits and photojournalism
Elembeefor blogs and websites that are pretty and functional
Susan Rozmanith – for effortless PR and communications
P.H. Koules Consultingfor corporate event planning
Why Design Worksfor branding and design
Rebecca Wasleywriter and total team player
Consensus Interactivefor digital strategy and development

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