Hi, I’m Shelley.
I’m a “get it done” type of person.
My favorite projects are those that have so much potential—so many directions we could take it—you don’t even know where to start. That’s where I come in.
I help businesses make smart marketing decisions.
In 2012, I founded Tandem to support small teams who don’t have a full-time marketing person make the most of what they’ve got.
I work in tandem with clients to define business objectives, set a strategy, design a plan, and execute.
Together, we focus, plan + get it done.
A big part of the challenge is finding the right combination of resources.
Sometimes it’s just me. Sometimes I recommend calling in a work friend, a trusted specialist from my network. Or we train and lean on resources you have on board already.
Tandem is a marketing consultancy, but not a traditional, “full service” agency. I don’t pretend to already have all the resources in-house to serve all your possible needs.
Instead, I make custom recommendations—frameworks, resources, systems, and tactics—to fit the project at hand, based on your goals, timeline, and budget.
I’ve got 2 decades of professional marketing experience and an MBA from Babson.
Along the way, I have learned from amazing mentors and teammates in a variety of marketing roles for big brand companies.
I’ve also consulted for a range of marketing agencies, start-ups, associations, and nonprofits, working mostly on B2B tech and services, and some consumer projects as well. (Check out my work history on LinkedIn.)
From sales support to brand management, from product marketing to customer retention, I know firsthand how to plan and execute scalable marketing campaigns.