Here are 7 steps for pulling off a print marketing or direct mail campaign that will get your customers raving.
Here’s a great way to think about the mix of content types for a content calendar. This “Blogging Food Groups” infographic was developed by Hubspot and designed by Column Five. It made us hungry.
I was recently asked for a list of marketing blogs that I subscribe to, so I thought I’d play with List.ly (which is to lists like Slideshare is to presentations) and publish a set of “must-read” resources for marketing nerds. Do you agree with this list?
Sometimes marketing shouldn’t be subtle. Once you’ve identified a need and opportunity for a direct marketing tactic, how do you go about crafting the message? The short answer is to ask for what you want! Let’s look at an example and 5 steps for how to make it happen.
Tandem had a big year in 2013. Thank you to the clients and partners who helped us take major steps forward over the past 12 months! Plus check out some noteworthy products, companies, podcasts and blogs that we found inspiring and helpful.
Season’s greetings come in many forms. Saying “happy holidays” to customers, partners and prospects is an opportunity to reinforce your brand personality and even introduce key differentiators. The options are endless: from a simple handwritten card or video greeting, to a holiday party or open house, to a coupon code […]
LinkedIn is Facebook’s straight-laced, career oriented cousin. It’s the social media channel of choice for professionals and B2B brands. When Facebook plays Candy Crush, LinkedIn ponders the economics of gamification. When Facebook lights up over Miley Cyrus’ latest shocker, LinkedIn analyzes celebrity influence on consumer spending. When Facebook reminds you to […]
This Slideshare walks you through how to use a powerful marketing tool — Forrester’s Customer Lifecycle — to determine what your priorities should be for the coming year (and beyond). If you found this helpful, please post a comment to let us know what your most important Customer Lifecycle phase […]
What if the customers that you worked so hard to win aren’t coming back? Time to take a deep dive into your Customer Experience. This may not be an obvious “marketing” issue, but the customer experience speaks volumes to how your brand plays out in the marketplace. A customer’s experience with your […]
Tim Gunn is the eminent co-host and serial scene-stealer of the reality show Project Runway (my personal guilty pleasure). If Mr. Gunn decided to pursue a second career as a marketing consultant, he would be a natural. His integrity and lovability aside, Gunn demonstrates the following traits that he shares […]