Marketing Strategies

Using the Customer Lifecycle for Strategic Planning

This Slideshare walks you through how to use a powerful marketing tool — Forrester’s Customer Lifecycle — to determine what your priorities should be for the coming year (and beyond). If you found this helpful, please post a comment to let us know what your most important Customer Lifecycle phase […]

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Content Marketing: Not as Trendy as it Sounds

I had a draft of a boring little write-up about content marketing strategy (citing the stale examples of the travelers’ guide by Michelin tires and the recipe books by Jello) but I scrapped it 2 days into FutureM 2013. Here’s the inspired post: Content Marketing is a term tossed around quite […]

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