I have a love/hate thing for email newsletters. I go on regular unsubscribing binges, whenever my inbox gets out of hand. You probably do the same. But at any given time there are a small handful of subscriptions that I enjoy—and actually read top to bottom. Currently, 2 of the 3 newsletters I’m into are “curation” emails. […]
Twitter can be a very powerful B2B marketing tool. How, exactly, do you go about it? Here are a few tips for creating and sustaining a healthy, effective Twitter habit.
I love it when I stumble across an unexpected marketing morsel from a company in a place that you wouldn’t expect to find it. A marketing easter egg, so to speak. I found one recently…
A whitepaper can be an excellent B2B marketing tool to help your prospects understand just how great your solution is. Before you start writing, here are our tips for success.
Here are 7 steps for pulling off a print marketing or direct mail campaign that will get your customers raving.
Sometimes marketing shouldn’t be subtle. Once you’ve identified a need and opportunity for a direct marketing tactic, how do you go about crafting the message? The short answer is to ask for what you want! Let’s look at an example and 5 steps for how to make it happen.