I have a love/hate thing for email newsletters. I go on regular unsubscribing binges, whenever my inbox gets out of hand. You probably do the same. But at any given time there are a small handful of subscriptions that I enjoy—and actually read top to bottom. Currently, 2 of the 3 newsletters I’m into are “curation” emails. […]
Tools of the Trade
A whitepaper can be an excellent B2B marketing tool to help your prospects understand just how great your solution is. Before you start writing, here are our tips for success.
Here’s a great way to think about the mix of content types for a content calendar. This “Blogging Food Groups” infographic was developed by Hubspot and designed by Column Five. It made us hungry.
This Slideshare walks you through how to use a powerful marketing tool — Forrester’s Customer Lifecycle — to determine what your priorities should be for the coming year (and beyond). If you found this helpful, please post a comment to let us know what your most important Customer Lifecycle phase […]