1. The great thing about the cafe sign is it doesn’t just show what they want – it sends a clear message about who they want to work with. The style of the sign and its wording are hunting for the type of person they can build a great relationship with.

    I think as marketers (and businesspeople in general) we often think about the type of segments we want to work with, but we can forget about paying attention to the type of *people* we want to work with.

    Reply
    1. Shelley says

      Lyndsay, Great insight! I agree, there’s something about the voice and vibe behind the sign that humanizes the message.

      Thanks for commenting!

      Reply

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