The 44th Annual Boston Pride Parade was on June 14th, 2014.
In the weeks leading up to the big day, businesses large and small took the opportunity to show their support of the LGBT community by working the colors of the rainbow into marketing communications, storefront displays, advertising, and packaging.
Let’s take a look at a few of the ways the iconic rainbow flag was incorporated into brand vocabularies in Boston this year.
Your basic flag-in-the-window, at the corner market for grocery basics:
Tastefully placed accents and a creative use of window tape at Sault New England, a shop for home accents, menswear, and gifts:
Playing dress up at Boomerangs, a clothing consignment store:
A rainbow headwrap at the hair salon:
A punny window decal at David’s Tea: “We steep both ways / Celebrating Pride 2014”
Absolut’s limited edition Pride packaging, stocked at the local liquor store:
And the high-profile Prudential tower lit up the night sky with a rotating ring of rainbow lights:
See any creative applications of the rainbow flag this month? Let us know in the comments or upload your photos to our Facebook page.