A waitlist is a great way to test messaging and tactics with an audience, measure market demand, and build an early adopter list. Here are the elements and results of a waitlist campaign we ran recently for a startup.
Sometimes marketing shouldn’t be subtle. Once you’ve identified a need and opportunity for a direct marketing tactic, how do you go about crafting the message? The short answer is to ask for what you want! Let’s look at an example and 5 steps for how to make it happen.